As part of a task we was asked to research into digipak adverts to get an understanding of what would be the correct things to include when we start to make our digipak adverts. I decided to analyse the Kings Of Leon advert because they are a similar band to us in regards to style and also the genre of music. Their advert is very different which in a way helps them to sell their album this is key as it is recognised by the consumer and is therefore seen as a clever and unique idea.
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