Rihanna – LOUD – Digipak Script
The digipak I
chose to analyse is Rihanna's fifth studio album ‘Loud’ which was produced by
Def jam records in November 2010.
It is very evident that Rihanna is all about
her image as she is the main feature of this album this is shown through very
large close up images of her face. The colour red is used constantly throughout
and the red lipstick can signify both her innocence and beauty and also the red
hair could indicate a sign of attractiveness and beauty as the colour is
closely linked with love.
The close ups show
that she takes pride in her appearance and that she doesn't shy away from the
camera this is a similar trait throughout pop artists as they are all for
promoting their image to their may fans. The album cover is predominantly more
aimed at the female audience due to her hair and make up being a main feature
of the cover however as Rihanna uses the colours red that are linked with love
and affection the male audience also have to be considered. Her physical
appearance comes across as very sexy not only can we see red lipstick but also
the bare shoulder this combined creates a sexual interest and will appeal to
the male audience.
The whole theme
throughout is closely linked with love and romance and from the image on the
back three panels we can see a high angle shot of Rihanna which reflects her
vulnerability and that maybe she has been let down in love. In this image
Rihanna is laying very innocently in a field of red roses which can be related
to love, she is also wearing white which reflects purity and gives an angelic
feel to her image.
No comments:
Post a Comment