When it came
to merging all three media products together which is the music video, poster
and digipak, I decided that I wanted them all to link in with each other
therefore I decided to feature a black and white colour scheme throughout so
that the idea of consistency was recognized. I have also decided to use the
same font throughout my two ancillary texts which was ‘Copperplate’ I felt it
was important to use the same fonts so that again the similarity was recognized
between the two products and that overall they did look remotely similar due to
the colour scheme and also the fonts used.
The whole
idea behind the concept of my digipak came mostly through a lot of research into
existing bands and how they portrayed themselves through their certain albums/digipaks
and posters. Very similarly they did use different colour schemes such as black
and white which showed how they have reflected their genre correctly. Therefore
I felt it was essential to follow this trait to make my ancillary products look
as professional as possible. Throughout my Digipak and poster I decided to use
lots of photos of us as the band as I felt that as we are a newly established
band it was important that our image was shown repeatedly to the audience so
that they got an understanding of us as band members. The photos I used show us
in locations such as London I felt that as the band are from London it was
important to show their background as they are proud of their roots.
Also with my
two ancillary products I made sure that I featured the bands website and also
social media links as in this day and age the bands fans will like to follow
the band through the internet on websites such as twitter. Lastly again due to
research I decided to put the bands record label on both of my products as this
will give the audience an understanding of what type of music we produce.
When linking
the ancillary products to the main product the combination is quite successful
in my opinion, they are rather similar mainly due to the on-going theme of black
and white which I have mentioned previously. This theme has been a key trait
throughout the products and has definitely proved to be more than effective in
the music video. The use of the black and white gives the video quite an edgy
feel and fits very well with some of the shots which we have decided to use
especially during the fight scene as the colour really emphasizes the darkness
of the fight scene.
Again the link
between the ancillary products and the main piece is effective because the
genre has really been established very well throughout both pieces of work for
example in the music video we used lots of band performance which was very
popular in existing indie/rock genre music videos. The link to genre is that on
my digipak I included a photo of the band in the studio which represents the
bands image and also the genre in this photo the band are shown to be on their
own instruments which again shows that producing music is very important to
them and they want to give the fans an idea of what it looks like. This again
was similar to existing products as a lot of indie rock bands care more about
the making music side of the band than promoting their image, as this is
something that you would link more with pop artists.
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